B2B Content Strategy & Storytelling
San Francisco Bay Area
Sarah Wallace
I'm a content strategist, B2B storyteller, and writer with 14+ years in tech. I hold certifications in Content Marketing from the American Marketing Association and Content Marketing Institute, Prompt Engineering for Marketers from Trust Insights, and Using AI for Strategic Decision-Making from Maven Academy. I specialize in helping SaaS and IaaS companies connect, convince, and convert their buyers at the intersection of relevance and authority.
About
I've been writing for B2B and tech audiences since 2012. Along the way, I've worked agency-side, freelance, and in-house, crafting high quality work for companies including Adyen, Lever, TripleTen, and currently at Nium. These experiences helped me understand the innerworkings of content marketing from every angle.
Inspired by my own struggles to find reliable content support for emerging and niche spaces, I started Moodbeam Content LLC in 2025 to bring my deep expertise to my clients and their buyers.
Recent work
Certified Professional Marketer
AMA
2025
Critical Thinking Skills
UC Davis via Coursera
2025
Decision-Making with AI
Maven
2025
Prompt Engineering for Marketers
Trust Insights
2025
Crafting a Winning SEO Strategy
Semrush
2025
Experience
Nium
Content Strategist
Apr 2025 - Present
Align content programs with company growth goals to support prospects and buyers in core verticals and regions. Collaborate cross-functionallity with stakeholders across product, engineering, customer success, HR, and business development.
Noyo
Content Marketer
Feb 2022 - Feb 2024
Built a strategic content engine from zero that directly supported pipeline growth and brand positioning in the competitive benefits tech space. Developed employee advocacy program that expanded organic social reach by 32% and launched first webinar program that grew attendance 100% in year one.
Adyen
Content Producer
Mar 2020 - Feb 2022
Partnered with cross-functional teams across three continents to elevate Adyen's brand voice in North America's competitive payments landscape, translating complex fintech capabilities into persuasive narratives for diverse merchant audiences.
SEW Copy
Freelance Copywriter
Nov 2015 - Mar 2020
Built strategic B2B copywriting practice serving enterprise tech clients, with focus on creating data-informed content that drives conversions across complex buyer journeys.
Education
Mills College
B.A. | Literature & Music
Aug 2005 - May 2009
Earned a double bachelor's degree in literature and music, with a focus on analysis, research, and persuasive writing.
University of Edinburgh
M.Sc. | Literature
Sep 2010 - Nov 2011
Explored areas of interest in the British Enlightenment, with a special emphasis on research skills and methods.
Certifications
Certified Professional Marketer
AMA
2025
Critical Thinking Skills
UC Davis via Coursera
2025
Decision-Making with AI
Maven
2025
Prompt Engineering for Marketers
Trust Insights
2025
Crafting a Winning SEO Strategy
Semrush
2025
Tools
Design
Figma, Canva
Content Management
Webflow, HubSpot, Wordpress, Magnolia
Project Management
Asana, Monday.com, Jira, Trello
Reporting
Google Analytics, Ahrefs
Social
SproutSocial, LinkedIn, X, Hootsuite